Graduate of the Year Awards
Branding + Identity

Photographer:
Daniel A’Vard

The Graduate of the Year Awards (GOTYA) is the Design Institute of Australia’s flagship program for emerging designers. It’s a unique program created to support and celebrate exceptional designers from around Australia in the early stages of their career.

The client’s vision for the program’s brand identity involved a complete overhaul of its visual elements. The brief called for a branding language that maintained visual consistency and a strong, playful identity across digital and print applications. 

The completed design solution included a press pack, print certificates, trophies and digital marketing collateral. The refreshed branding embraces bold colour, overlaying a typeface logo on a custom-designed graphic. The design concept revolves around this graphic changing annually, recognising the need for a fresh, high-impact visual element whilst maintaining a distinct corporate identity.